Know your industry, improve your business
The most appreciated national research for the foodservice industry in Romania 3 segments: traditional, delivery and retail!
7 consecutive editions, 2023
Co-funders of previous editions
Find the research results
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Reports
Percepțiile românilor cu privire la promotiile din sectorul HoReCa
9.500,00 leiAdd to cartStudiul urmărește explorarea percepției și atitudinilor cu privire la diferite tipuri de promoții. Identificarea modului în care un restaurant care oferă promoții este perceput de români: atribute de imagine, poziționare etc. Înțelegerea obiceiurilor alimentare – restaurant, livrare la domiciliu vs gătit.
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Reports
Comportament de achiziție și consum (segmentare) in Horeca
9.500,00 leiAdd to cartAnaliză detaliată a ocaziilor de consum bazată pe factori emoționali și funcționali. Descoperă clusterizarea comportamentelor de achiziție și consum, profilarea demografică și personalizarea comunicării și ofertei în funcție de locație, motiv, moment și context social.
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Reports
Studiu consum cafea in afara casei 2024 (copie)
2.450,00 leiAdd to cartScopul studiului este acela de a cuantifica si monitoriza consumul de cafea din afara casei.
Canale monitorizate: cafenea, restaurant, bar, benzinarie, delivery, automat cafea, altele.
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Reports
Studiu consum cafea in afara casei 2024 (copie)
950,00 leiAdd to cartScopul studiului este acela de a cuantifica si monitoriza consumul de cafea din afara casei.
Canale monitorizate: cafenea, restaurant, bar, benzinarie, delivery, automat cafea, altele.
What
do we
do?
We implement the largest research dedicated to the hospitality industry in Romania! We analyze both the sitting or restaurant market and the food delivery market.
The data are collected through quantitative research techniques in major urban centers: Bucharest, Cluj, Timisoara, Brasov, Iasi.
Your business will be able to develop in a healthy way, in line with today’s reality and future trends.
It will benefit from a professional analysis on the real sizing of the food industry in Romania, customer consumption behavior, market trends and needs.
Sociological research results are confidential!
Why food research?
The food industry in Romania is growing faster and faster.
New concepts and new locations, new investors with new mentalities are emerging.
But statistics tell us that 6 out of 10 restaurants, bars and cafes go out of business in the first nine months of operation.
The locations end up hosting new concepts based on new mindsets.
The lack of research on the customer and the market in this field means that,
erroneously, the market develops according to the wishes of entrepreneurs and not according to the real needs and expectations of customers.
Who
is this for?
Entrepreneurs and managers in the hospitality industry.
Suppliers of services and products for the hospitality industry.
Public authorities.
Investment funds, business angels.
CO-FUND the research NOW and be one of the players with access
to the most detailed data on the needs and behavior of customers or potential customers.
What will you learn?
Excerpt from the questionnaire and research methodology, valid for the 7th edition, 2023
Delivery
- Usage of delivery services
- Trend – Usage of delivery services
- Churn – delivery
- Delivery locations
- Methods of ordering food home/work
- Mobile app of ordering food home/work
- General Interaction with the deliverer – importance
Buying habits
- Types of locations, general
- Trend, types of location
- Types of location, by region
- Acquisition frequency
- Number of visits per location type
- Trend, number of visits per location type
- Consumption occasions, general by type of location
- The most important occasion for eating outside the house
- Locations cuisine, general, by type of location
- Trend, locations kitchen
- Locations cuisine, by region
Last experience
- Types of locations
- Time of the day and moment of the consumption
- Consumption occasions
- Socialization, with whom?
- Awareness, sources of information
- Decision criteria
- Criteria about menu in choosing the location
- General/specific satisfaction
- Bought products categories
- Acquisition value
- Market value
- Recommendation
Inflation panel information
How
do we do it?
Methodology
CATI – Computer-Assisted Telephone Interviewing
Telephone interviews with 800 respondents nationwide, targeting urban areas: Bucharest, Brasov, Timisoara, Cluj, Iasi.
Respondents are segmented by:
Age (under 25, 25-35, 35-50, 50-60, over 60)
income (under 1000 lei/household member, between 1000-1500 lei/household member, between 1500-2500 lei/household member, between 2500-3000 lei/household member, over 3000 lei/household member).
About Hospitality Culture Institute
Hospitality Culture is the first independent research, training and consultancy institute in Romania that studies the market and trends in the HoReCa industry.
Its mission is to identify trends with social, economic and political impact and to share know-how and concrete solutions.
It organizes 2 annual editions of the Food&Beverages INNOVATION Camp together with industry leaders and teams of start-up founders and local producers.
He initiated and organizes the most ambitious project to celebrate excellence in hospitality, the Romanian Hospitality Awards, a project under the High Patronage of the Royal House of Romania.
Supports the entrepreneurial environment through the F&B Business Accelerator by providing training and mentoring using over 70 experts to teams of founders in the industry.
It organizes Urbea Food Fest bringing the atmosphere of big festivals in small and medium cities of Romania.
The only festival that brings Chefs, Bartenders, Baristas, Sommeliers on stage.
