Descriere
Indicatorii macroeconomici ai industriei. Trendurile mari din piata. Valoarea pietei. Valoarea unei achizitii
Canale supuse cercetarii: Benzinarii, Cantina, Delivery, Delivery, Fast-food, Gastro/Retail, KFC, Mc Donalds, Restaurant standard, Self pick-up.
Target: 18+, 5 cities (Bucharest, Timisoara, Cluj, Iasi, Brasov). Individuals who have consumed cooked food in the last month. Sample: N=800 interviews (400 respondents from Bucharest, 400 respondents from the Province; maximum sampling error: 4.9%) Data Collection Method: Telephone (Computer Assisted Telephone Interview)






