Studiu consum cafea in afara casei 2024 (copie)

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Scopul studiului este acela de a cuantifica si monitoriza consumul de cafea din afara casei.

Canale monitorizate: cafenea, restaurant, bar, benzinarie, delivery, automat cafea, altele.

Report details

Studiu consum cafea in afara casei 2024 (copie)

Number of pages

Launch date

05/08/2024

Categories

Reports

An	2023, 2024
Zona geografica	Bucharest, Provinces
Indicatori	Annual, In progress
Canal	Automat cafea, Bar, Cafenea, Delivery, Gas stations, Standard restaurant
Interes	Acquisition value (all), Delivery, Market value (all), Marketing, Menu
Produse	Coffe

250,00 lei

INTRODUCTION

Context, Methodology & Target

RESEARCH RESULTS

Frequency of consumption of coffee

Consumers of coffee in the last month
Frequency of consumption of coffee in general
How many coffees per day?
Type of coffee according to the method of preparation / purchase
Last time – consumption of ready-made coffees
How many coffees bought, ready-made on the last occasion of consumption
Journey Mapping Module
From where? Where? Which coffee shop? How? With whom? Moment of the day? Price?

General Module

Preparation preferences
Moment of the day (in general)
When? – meal time. How? – hot / cold
Awareness of Specialty Coffee
Favorite Coffee shop
Quality coffee – important aspects
Coffee selection criteria
Sources of information about coffee shop

ANNEX

Socio-demographic Profile

Men & Women, 18-65 y.o., urban areas, 10 cities (Bucuresti, Timisoara, Cluj, Iasi, Brasov, Constanta, Craiova, Galati, Oradea, Ploiesti). People who bought at least one coffee ready-made in the last month.

Sample: N=800 interviews (400 respondents from Bucharest, 400 respondents from the Province; maximum sampling error: 4.9%) Data Collection Method: Telephone (Computer Assisted Telephone Interview)