Studiu consum cafea in afara casei 2024 (copie)

INTRODUCTION

Context, Methodology & Target

RESEARCH RESULTS

Frequency of consumption of coffee

• Consumers of coffee in the last month
• Frequency of consumption of coffee in general
• How many coffees per day?
• Type of coffee according to the method of preparation / purchase
• Last time – consumption of ready-made coffees
• How many coffees bought, ready-made on the last occasion of consumption
• Journey Mapping Module
• From where? Where? Which coffee shop? How? With whom? Moment of the day? Price?

General Module

• Preparation preferences
• Moment of the day (in general)
• When? – meal time. How? – hot / cold
• Awareness of Specialty Coffee
• Favorite Coffee shop
• Quality coffee – important aspects
• Coffee selection criteria
• Sources of information about coffee shop

ANNEX

Socio-demographic Profile

Men & Women, 18-65 y.o., urban areas, 10 cities (Bucuresti, Timisoara, Cluj, Iasi, Brasov, Constanta, Craiova, Galati, Oradea, Ploiesti). People who bought at least one coffee ready-made in the last month.

Sample: N=800 interviews (400 respondents from Bucharest, 400 respondents from the Province; maximum sampling error: 4.9%) Data Collection Method: Telephone (Computer Assisted Telephone Interview)