Ultima experienta de cumparare in Horeca – studiu 2023

Descoperă informații despre ultima experiență de consum, tipurile de locații, momentul zilei și ocaziile de consum. Analiză detaliată asupra socializării, surselor de informare, criteriilor de decizie, preferințelor legate de meniuri, satisfacția generală și specifică, precum și categoriile de produse achiziționate.

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Ultima experienta de cumparare in Horeca – studiu 2023
Number of pages
70

Launch date

04/03/2024
Categories
Year

2022, 2023
Geographical area

Bucharest, Provinces
Indicators

Annual, In progress
Channel

Canteen, Delivery, Fast-food, Gas stations, Gastro/Retail, KFC, Mc Donalds, Self pick-up, Standard restaurant
Interest

Delivery, Marketing, Menu
Products

Beer, Coffe, Meat, Water/Juice, Wine

2.450,00 lei

Last experience

  • Types of locations
  • Time of the day and moment of the consumption
  • Consumption occasions
  • Socialization, with who?
  • Awareness, sources of information
  • Decision criteria
  • Criteria about menu in choosing the location
  • General/specific satisfaction
  • Bought product categories
  • Trends

Target: 18+, 5 cities (Bucharest, Timisoara, Cluj, Iasi, Brasov). Individuals who have consumed cooked food in the last month.
Sample: N=800 interviews (400 respondents from Bucharest, 400 respondents from the Province; maximum sampling error: 4.9%)
Data Collection Method: Telephone (Computer Assisted Telephone Interview)

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Ultima experienta de cumparare in Horeca – studiu 2023
2.450,00 lei