{"id":2137,"date":"2024-12-02T07:40:15","date_gmt":"2024-12-02T07:40:15","guid":{"rendered":"https:\/\/research.hospitalityculture.ro\/?post_type=product&p=2137"},"modified":"2024-12-02T07:43:56","modified_gmt":"2024-12-02T07:43:56","slug":"momentele-de-impartasire-comportament-de-achizitie-si-consum-in-horeca","status":"publish","type":"product","link":"https:\/\/research.hospitalityculture.ro\/ro\/produs\/momentele-de-impartasire-comportament-de-achizitie-si-consum-in-horeca\/","title":{"rendered":"Momentele de \u00eemp\u0103rt\u0103\u0219ire – Comportament de achizi\u021bie \u0219i consum in Horeca"},"content":{"rendered":"
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\u00cen clusterizarea ocaziilor de consum, am luat \u00een considerare dou\u0103 seturi de factori determinan\u021bi (emo\u021bionali \u0219i func\u021bionali), care au stat la baza alegerii locului de achizi\u021bie\/consum.<\/p>\n

Acestia sunt cei mai importanti vectori, deoarece pe baza lor vom construi mesajul \u0219i vom prioritiza p\u00e2rghiile mixului de marketing pentru a valorifica\/opportunitatea identificat\u0103.<\/p>\n

Profil\u0103m clusterul conform dimensiunilor W: Unde, De ce, C\u00e2nd, Cu cine, comportamentul de consum alimentar\/acas\u0103 sau \u00een afara casei \u00een general \u0219i datele demografice.<\/p>\n

\u00cen func\u021bie de aceast\u0103 segmentare, putem personaliza comunicarea \u0219i oferta, \u021bin\u00e2nd cont de caracteristicile ocaziei respective.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Public \u021bint\u0103:<\/strong> Persoane de 18+, din 5 ora\u0219e (Bucure\u0219ti, Timi\u0219oara, Cluj, Ia\u0219i, Bra\u0219ov), care au consumat mancare gatita \u00een ultima lun\u0103.<\/p>\n

Raport segment: Momentele de \u00eemp\u0103rt\u0103\u0219ire<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Raport segment: Momentele de \u00eemp\u0103rt\u0103\u0219ire. <\/strong><\/p>\n

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Nevoia profund\u0103 este de a consolida sau \u00eembun\u0103t\u0103\u021bi rela\u021biile cu membrii familiei sau prietenii. Este mai mult despre conectarea cu cei dragi \u0219i mai pu\u021bin despre satisfacerea foamei. Luarea mesei \u00een afara casei, \u00een special \u00een restaurante standard, pare a fi o scuz\u0103 pentru a petrece timp de calitate al\u0103turi de cei apropia\u021bi. Acesta este motivul pentru care ambian\u021ba (\u00een special comportamentul personalului) r\u0103m\u00e2ne un criteriu important \u00een alegerea loca\u021biei \u0219i\/sau evaluarea experien\u021bei.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"featured_media":2107,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[15],"product_tag":[],"class_list":{"0":"post-2137","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-rapoarte","8":"first","9":"instock","10":"downloadable","11":"virtual","12":"purchasable","13":"product-type-simple"},"acf":[],"yoast_head":"\nMomentele de \u00eemp\u0103rt\u0103\u0219ire - Comportament de achizi\u021bie \u0219i consum in Horeca - Hospitality Culture Research<\/title>\n<meta name=\"description\" content=\"Nevoia profund\u0103 este de a consolida sau \u00eembun\u0103t\u0103\u021bi rela\u021biile cu membrii familiei sau prietenii. 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