{"id":2105,"date":"2024-11-19T12:13:54","date_gmt":"2024-11-19T12:13:54","guid":{"rendered":"https:\/\/research.hospitalityculture.ro\/?post_type=product&#038;p=2105"},"modified":"2024-11-19T12:56:47","modified_gmt":"2024-11-19T12:56:47","slug":"studiu-al-comportamentelor-de-achizitie-si-consum-horeca","status":"publish","type":"product","link":"https:\/\/research.hospitalityculture.ro\/ro\/produs\/studiu-al-comportamentelor-de-achizitie-si-consum-horeca\/","title":{"rendered":"Comportament de achizi\u021bie \u0219i consum (segmentare) in Horeca"},"content":{"rendered":"<div class=\"flex-shrink-0 flex flex-col relative items-end\">\n<div class=\"pt-0\">\n<div class=\"gizmo-bot-avatar flex h-8 w-8 items-center justify-center overflow-hidden rounded-full\">\n<div class=\"relative p-1 rounded-sm flex items-center justify-center bg-token-main-surface-primary text-token-text-primary h-8 w-8\">\n<p>\u00cen clusterizarea ocaziilor de consum, am luat \u00een considerare dou\u0103 seturi de factori determinan\u021bi (emo\u021bionali \u0219i func\u021bionali), care au stat la baza alegerii locului de achizi\u021bie\/consum.<\/p>\n<p>Acestea sunt cele mai importante vectore, deoarece pe baza lor vom construi mesajul \u0219i vom prioritiza p\u00e2rghiile mixului de marketing pentru a valorifica\/opportunitatea identificat\u0103.<\/p>\n<p>Profil\u0103m clusterul conform dimensiunilor W: Unde, De ce, C\u00e2nd, Cu cine, comportamentul de consum alimentar\/acas\u0103 sau \u00een afara casei \u00een general \u0219i datele demografice.<\/p>\n<p>\u00cen func\u021bie de aceast\u0103 segmentare, putem personaliza comunicarea \u0219i oferta, \u021bin\u00e2nd cont de caracteristicile ocaziei respective.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex-col gap-1 md:gap-3\">\n<div class=\"flex max-w-full flex-col flex-grow\">\n<div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"2efb253e-cef8-4c98-9353-6535010fd0a8\" data-message-model-slug=\"gpt-4o\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p><strong>Public \u021bint\u0103:<\/strong> Persoane de 18+, din 5 ora\u0219e (Bucure\u0219ti, Timi\u0219oara, Cluj, Ia\u0219i, Bra\u0219ov), care au consumat mancare gatita \u00een ultima lun\u0103.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Analiz\u0103 detaliat\u0103 a ocaziilor de consum bazat\u0103 pe factori emo\u021bionali \u0219i func\u021bionali. Descoper\u0103 clusterizarea comportamentelor de achizi\u021bie \u0219i consum, profilarea demografic\u0103 \u0219i personalizarea comunic\u0103rii \u0219i ofertei \u00een func\u021bie de loca\u021bie, motiv, moment \u0219i context social.<\/p>\n","protected":false},"featured_media":2107,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[15],"product_tag":[],"class_list":{"0":"post-2105","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-rapoarte","8":"first","9":"instock","10":"downloadable","11":"virtual","12":"purchasable","13":"product-type-simple"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comportament de achizi\u021bie \u0219i consum (segmentare) in Horeca - Hospitality Culture Research<\/title>\n<meta name=\"description\" content=\"Analiz\u0103 detaliat\u0103 a ocaziilor de consum bazat\u0103 pe factori emo\u021bionali \u0219i func\u021bionali. Descoper\u0103 clusterizarea comportamentelor de achizi\u021bie \u0219i consum, profilarea demografic\u0103 \u0219i personalizarea comunic\u0103rii \u0219i ofertei \u00een func\u021bie de loca\u021bie, motiv, moment \u0219i context social.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/research.hospitalityculture.ro\/produs\/studiu-al-comportamentelor-de-achizitie-si-consum-horeca\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comportament de achizi\u021bie \u0219i consum (segmentare) in Horeca - Hospitality Culture Research\" \/>\n<meta property=\"og:description\" content=\"Analiz\u0103 detaliat\u0103 a ocaziilor de consum bazat\u0103 pe factori emo\u021bionali \u0219i func\u021bionali. 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