{"id":2093,"date":"2024-11-19T11:42:02","date_gmt":"2024-11-19T11:42:02","guid":{"rendered":"https:\/\/research.hospitalityculture.ro\/?post_type=product&#038;p=2093"},"modified":"2024-11-19T11:50:27","modified_gmt":"2024-11-19T11:50:27","slug":"comportament-consum-cafea-in-afara-casei-2024","status":"publish","type":"product","link":"https:\/\/research.hospitalityculture.ro\/ro\/produs\/comportament-consum-cafea-in-afara-casei-2024\/","title":{"rendered":"Comportament consum cafea in afara casei 2024"},"content":{"rendered":"<p><strong>INTRODUCERE<\/strong><\/p>\n<p><strong>Context, Metodologie &amp; Public \u021bint\u0103<\/strong><\/p>\n<p><strong>REZULTATELE CERCET\u0102RII<\/strong><\/p>\n<p><strong>Modulul Journey Mapping<\/strong><\/p>\n<ul>\n<li>De unde?<\/li>\n<li>Unde?<\/li>\n<li>Care cafenea?<\/li>\n<li>Cum?<\/li>\n<li>Cu cine?<\/li>\n<li>Momentul zilei?<\/li>\n<li>Pre\u021b?<\/li>\n<\/ul>\n<p><strong>ANEX\u0102<\/strong><\/p>\n<p><strong>Profil socio-demografic<\/strong><\/p>\n<ul>\n<li>B\u0103rba\u021bi \u0219i femei, 18-65 ani, din mediul urban, 10 ora\u0219e (Bucure\u0219ti, Timi\u0219oara, Cluj, Ia\u0219i, Bra\u0219ov, Constan\u021ba, Craiova, Gala\u021bi, Oradea, Ploie\u0219ti). Persoane care au cump\u0103rat cel pu\u021bin o cafea gata preparat\u0103 \u00een ultima lun\u0103.<\/li>\n<\/ul>\n<p><strong>E\u0219antion:<\/strong> N=800 interviuri (400 responden\u021bi din Bucure\u0219ti, 400 din provincie; marja maxim\u0103 de eroare: 4,9%)<br \/>\n<strong>Metoda de colectare a datelor:<\/strong> Telefon (Interviu telefonic asistat de calculator).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Exploreaz\u0103 modulul Journey Mapping, care analizeaz\u0103 traseul consumatorului: de unde cump\u0103r\u0103, unde consum\u0103, ce cafenea prefer\u0103, modul de achizi\u021bie, cu cine savureaz\u0103 cafeaua, momentul zilei \u0219i pre\u021bul pl\u0103tit.<\/p>\n<p><strong>Canale monitorizate: cafenea, restaurant, bar, benzinarie, delivery, automat cafea, altele.<\/strong><\/p>\n","protected":false},"featured_media":1950,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[15],"product_tag":[],"class_list":{"0":"post-2093","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-rapoarte","8":"first","9":"instock","10":"downloadable","11":"virtual","12":"purchasable","13":"product-type-simple"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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