{"id":1956,"date":"2024-09-30T10:24:20","date_gmt":"2024-09-30T10:24:20","guid":{"rendered":"https:\/\/research.hospitalityculture.ro\/?post_type=product&#038;p=1956"},"modified":"2024-11-19T12:25:45","modified_gmt":"2024-11-19T12:25:45","slug":"horeca-studiu-food-service-research-2023","status":"publish","type":"product","link":"https:\/\/research.hospitalityculture.ro\/ro\/produs\/horeca-studiu-food-service-research-2023\/","title":{"rendered":"Studiu piata Horeca sau foodservice 2023"},"content":{"rendered":"<div class=\"flex-shrink-0 flex flex-col relative items-end\">\n<div>\n<div class=\"pt-0\">\n<div class=\"gizmo-bot-avatar flex h-8 w-8 items-center justify-center overflow-hidden rounded-full\">\n<div class=\"relative p-1 rounded-sm flex items-center justify-center bg-token-main-surface-primary text-token-text-primary h-8 w-8\"><strong style=\"font-size: 16px;\">Tipuri de loca\u021bii, general<\/strong><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex-col gap-1 md:gap-3\">\n<div class=\"flex max-w-full flex-col flex-grow\">\n<div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"2efb253e-cef8-4c98-9353-6535010fd0a8\" data-message-model-slug=\"gpt-4o\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<ul>\n<li>Tendin\u021be, tipuri de loca\u021bii<\/li>\n<li>Tipuri de loca\u021bii, pe regiuni<\/li>\n<li>Frecven\u021ba achizi\u021biilor<\/li>\n<li>Num\u0103rul de vizite per tip de loca\u021bie<\/li>\n<li>Tendin\u021be, num\u0103rul de vizite per tip de loca\u021bie<\/li>\n<li>Ocazii de consum, general, per tip de loca\u021bie<\/li>\n<li>Cea mai important\u0103 ocazie pentru a lua masa \u00een afara casei<\/li>\n<li>Tipuri de buc\u0103t\u0103rie ale loca\u021biilor, general, per tip de loca\u021bie<\/li>\n<li>Tendin\u021be, tipuri de buc\u0103t\u0103rie ale loca\u021biilor<\/li>\n<li>Tipuri de buc\u0103t\u0103rie ale loca\u021biilor, pe regiuni<\/li>\n<\/ul>\n<p><strong>Ultima experien\u021b\u0103<\/strong><\/p>\n<ul>\n<li>Tipuri de loca\u021bii<\/li>\n<li>Momentul zilei \u0219i momentul consumului<\/li>\n<li>Ocazii de consum<\/li>\n<li>Socializare, cu cine?<\/li>\n<li>Con\u0219tientizare, surse de informare<\/li>\n<li>Criterii de decizie<\/li>\n<li>Criterii privind meniul \u00een alegerea loca\u021biei<\/li>\n<li>Satisfac\u021bie general\u0103\/specific\u0103<\/li>\n<li>Categorii de produse cump\u0103rate<\/li>\n<\/ul>\n<p><strong>Livrare<\/strong><\/p>\n<ul>\n<li>Utilizarea serviciilor de livrare<\/li>\n<li>Tendin\u021be &#8211; Utilizarea serviciilor de livrare<\/li>\n<li>Loca\u021bii de livrare<\/li>\n<li>Metode de comand\u0103 a m\u00e2nc\u0103rii acas\u0103\/la serviciu<\/li>\n<li>Aplica\u021bii mobile pentru comandarea m\u00e2nc\u0103rii acas\u0103\/la serviciu<\/li>\n<li>Interac\u021biunea general\u0103 cu livratorul &#8211; importan\u021b\u0103<\/li>\n<li>Obiceiuri de cump\u0103rare<\/li>\n<\/ul>\n<p><strong>Valoarea achizi\u021biei<\/strong><\/p>\n<ul>\n<li>Valoarea pie\u021bei<\/li>\n<\/ul>\n<p><strong>Public \u021bint\u0103:<\/strong> Persoane de 18+, din 5 ora\u0219e (Bucure\u0219ti, Timi\u0219oara, Cluj, Ia\u0219i, Bra\u0219ov), care au consumat mancare gatita \u00een ultima lun\u0103.<br \/>\n<strong>E\u0219antion:<\/strong> N=800 interviuri (400 responden\u021bi din Bucure\u0219ti, 400 din provincie; marja maxim\u0103 de eroare: 4,9%)<br \/>\n<strong>Metoda de colectare a datelor:<\/strong> Telefon (Interviu telefonic asistat de calculator).<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Scopul studiului este acela de a cuantifica si monitoriza comportamentul de cumparare a mancarii gatite din afara casei de catre locuitorii din mediul urban mare.<\/p>\n<p><strong>Canale supuse cercetarii: Benzinarii, Cantina, Delivery, Delivery, Fast-food, Gastro\/Retail, KFC, Mc Donalds, Restaurant standard, Self pick-up. <\/strong><\/p>\n<p><strong>Produse: Bere, Cafea, Carne, Carne, Suc\/apa, Vin<\/strong><\/p>\n","protected":false},"featured_media":1960,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[15],"product_tag":[],"class_list":{"0":"post-1956","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-rapoarte","8":"first","9":"instock","10":"downloadable","11":"virtual","12":"purchasable","13":"product-type-simple"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Studiu piata Horeca sau foodservice 2023 - Hospitality Culture Research<\/title>\n<meta name=\"description\" content=\"Studiul urm\u0103re\u0219te cuantificarea \u0219i monitorizarea comportamentului de cump\u0103rare a m\u00e2nc\u0103rii g\u0103tite \u00een afara casei \u00een mediul urban mare. Analiza acoper\u0103 canale precum benzin\u0103rii, cantine, delivery, fast-food, restaurante \u0219i produse precum bere, cafea, carne, sucuri, ap\u0103 \u0219i vin.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/research.hospitalityculture.ro\/produs\/horeca-studiu-food-service-research-2023\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Studiu piata Horeca sau foodservice 2023 - Hospitality Culture Research\" \/>\n<meta property=\"og:description\" content=\"Studiul urm\u0103re\u0219te cuantificarea \u0219i monitorizarea comportamentului de cump\u0103rare a m\u00e2nc\u0103rii g\u0103tite \u00een afara casei \u00een mediul urban mare. 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