{"id":1138,"date":"2024-08-20T11:13:41","date_gmt":"2024-08-20T11:13:41","guid":{"rendered":"https:\/\/research.hospitalityculture.ro\/product\/poster-v1\/"},"modified":"2024-11-19T08:23:07","modified_gmt":"2024-11-19T08:23:07","slug":"studiu-consum-cafea-in-afara-casei-2024-romania","status":"publish","type":"product","link":"https:\/\/research.hospitalityculture.ro\/ro\/produs\/studiu-consum-cafea-in-afara-casei-2024-romania\/","title":{"rendered":"Studiu consum cafea in afara casei 2024"},"content":{"rendered":"<p><strong>INTRODUCERE<\/strong><\/p>\n<p><strong>Context, Metodologie &amp; Public \u021bint\u0103<\/strong><\/p>\n<p><strong>REZULTATELE CERCET\u0102RII<\/strong><\/p>\n<p><strong>Frecven\u021ba consumului de cafea<\/strong><\/p>\n<ul>\n<li>Consumatori de cafea \u00een ultima lun\u0103<\/li>\n<li>Frecven\u021ba consumului de cafea, \u00een general<\/li>\n<li>C\u00e2te cafele pe zi?<\/li>\n<li>Tipuri de cafea \u00een func\u021bie de metoda de preparare \/ achizi\u021bie<\/li>\n<li>Ultima dat\u0103 &#8211; consum de cafele gata preparate<\/li>\n<li>C\u00e2te cafele gata preparate au fost cump\u0103rate la ultima ocazie de consum<\/li>\n<\/ul>\n<p><strong>Modulul Journey Mapping<\/strong><\/p>\n<ul>\n<li>De unde? Unde? Care cafenea? Cum? Cu cine? Momentul zilei? Pre\u021b?<\/li>\n<\/ul>\n<p><strong>Modulul General<\/strong><\/p>\n<ul>\n<li>Preferin\u021be de preparare<\/li>\n<li>Momentul zilei (\u00een general)<\/li>\n<li>C\u00e2nd? &#8211; timpul mesei. Cum? &#8211; cald \/ rece<\/li>\n<li>Con\u0219tientizarea conceptului de Specialty Coffee<\/li>\n<li>Cafeneaua preferat\u0103<\/li>\n<li>Cafea de calitate &#8211; aspecte importante<\/li>\n<li>Criterii de selec\u021bie a cafelei<\/li>\n<li>Surse de informare despre cafenea<\/li>\n<\/ul>\n<p><strong>ANEX\u0102<\/strong><\/p>\n<p><strong>Profil socio-demografic<\/strong><\/p>\n<ul>\n<li>B\u0103rba\u021bi \u0219i femei, 18-65 ani, din mediul urban, 10 ora\u0219e (Bucure\u0219ti, Timi\u0219oara, Cluj, Ia\u0219i, Bra\u0219ov, Constan\u021ba, Craiova, Gala\u021bi, Oradea, Ploie\u0219ti). Persoane care au cump\u0103rat cel pu\u021bin o cafea gata preparat\u0103 \u00een ultima lun\u0103.<\/li>\n<\/ul>\n<p><strong>E\u0219antion:<\/strong> N=800 interviuri (400 responden\u021bi din Bucure\u0219ti, 400 din provincie; marja maxim\u0103 de eroare: 4,9%)<br \/>\n<strong>Metoda de colectare a datelor:<\/strong> Telefon (Interviu telefonic asistat de calculator).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Descoper\u0103 analiza complet\u0103 a consumului de cafea, incluz\u00e2nd frecven\u021ba consumului, tipurile de cafea preferate, criteriile de selec\u021bie, cafenelele preferate \u0219i momentele zilei dedicate consumului. Studiul acoper\u0103 \u0219i comportamentul la ultima ocazie de consum, profilul socio-demografic al consumatorilor din 10 ora\u0219e \u0219i tendin\u021bele generale din pia\u021b\u0103.<\/p>\n<p><strong>Canale monitorizate: cafenea, restaurant, bar, benzinarie, delivery, automat cafea, altele.<\/strong><\/p>\n","protected":false},"featured_media":1940,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[15],"product_tag":[],"class_list":{"0":"post-1138","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-rapoarte","8":"first","9":"instock","10":"downloadable","11":"virtual","12":"purchasable","13":"product-type-simple"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Studiu consum cafea in afara casei 2024 - Hospitality Culture Research<\/title>\n<meta name=\"description\" content=\"Descoper\u0103 analiza complet\u0103 a consumului de cafea, incluz\u00e2nd frecven\u021ba consumului, tipurile de cafea preferate, criteriile de selec\u021bie, cafenelele preferate \u0219i momentele zilei dedicate consumului. Studiul acoper\u0103 \u0219i comportamentul la ultima ocazie de consum, profilul socio-demografic al consumatorilor din 10 ora\u0219e \u0219i tendin\u021bele generale din pia\u021b\u0103.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/research.hospitalityculture.ro\/produs\/studiu-consum-cafea-in-afara-casei-2024-romania\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Studiu consum cafea in afara casei 2024 - Hospitality Culture Research\" \/>\n<meta property=\"og:description\" content=\"Descoper\u0103 analiza complet\u0103 a consumului de cafea, incluz\u00e2nd frecven\u021ba consumului, tipurile de cafea preferate, criteriile de selec\u021bie, cafenelele preferate \u0219i momentele zilei dedicate consumului. 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