Coffee Consumption Out-of-Home 2023
The purpose of this study is to understand and evaluate coffee consumption behavior in Bucharest and four other cities (Timisoara, Cluj-Napoca, Iasi, and Brasov, referred to as the „Province” in the report).
Detalii raport
Coffee Consumption Out-of-Home 2023
An | 2018, 2019, 2020, 2021, 2022, 2023, 2024 |
---|---|
Zona geografica | Bucuresti, National, Provincie |
Indicatori | Annuali, In evolutie |
Canal | Benzinarii, Cantina, Delivery, Fast-food, Gastro/Retail, KFC, Mc Donalds, Restaurant standard, Self pick-up |
Interes | Acquisition value (all), Delivery, Market value (all), Marketing, Meniu |
Produse | Cafea |
19.156,00 lei
The purpose of this study is to understand and evaluate coffee consumption behavior in Bucharest and four other cities (Timisoara, Cluj-Napoca, Iasi, and Brasov, referred to as the „Province” in the report).
Reporting Period of Respondents: Last month (Past 1 month).
Identification of coffee consumption behavior:
Location: home, HORECA, vending machine (automatic coffee), coffee to go.
Brand/specialty consumed.
Preferences in coffee consumption: plain/mixed (blend preferences), hot/cold, vegan/bio (sustainability).
Definition of the concept of „quality/good coffee.”
Frequency, time of day, before/after meals.
Coffee selection for each moment of the day. Location of coffee purchase at each moment of the day.
Criteria for choosing consumed coffee. Sources of information/influencers.
Price paid/expected.
Interest in promotions/offers.
Estimated budget value consumed (HORECA/To go). Market value estimates (HORECA/To go).
Breakdowns with socio-demographic variables: gender, age, locality.
Target: 18+, 5 cities (Bucharest, Timisoara, Cluj, Iasi, Brasov). Individuals who have consumed coffee in the last month. Sample: N=800 interviews (400 respondents from Bucharest, 400 respondents from the Province; maximum sampling error: 4.9%) Data Collection Method: Telephone (Computer Assisted Telephone Interview)
Pricing: Standard Quantitative – 3850 Euro+VAT
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