Coffee Consumption Out-of-Home 2023

The purpose of this study is to understand and evaluate coffee consumption behavior in Bucharest and four other cities (Timisoara, Cluj-Napoca, Iasi, and Brasov, referred to as the „Province” in the report).

Detalii raport

Coffee Consumption Out-of-Home 2023
Numar de pagini
70
Data lansarii
04/03/2024
Categorii
An

2018, 2019, 2020, 2021, 2022, 2023, 2024

Zona geografica

Bucuresti, National, Provincie

Indicatori

Annuali, In evolutie

Canal

Benzinarii, Cantina, Delivery, Fast-food, Gastro/Retail, KFC, Mc Donalds, Restaurant standard, Self pick-up

Interes

Acquisition value (all), Delivery, Market value (all), Marketing, Meniu

Produse

Cafea

19.156,00 lei

The purpose of this study is to understand and evaluate coffee consumption behavior in Bucharest and four other cities (Timisoara, Cluj-Napoca, Iasi, and Brasov, referred to as the „Province” in the report).

Reporting Period of Respondents: Last month (Past 1 month).

Identification of coffee consumption behavior:

Location: home, HORECA, vending machine (automatic coffee), coffee to go.

Brand/specialty consumed.

Preferences in coffee consumption: plain/mixed (blend preferences), hot/cold, vegan/bio (sustainability).

Definition of the concept of „quality/good coffee.”

Frequency, time of day, before/after meals.

Coffee selection for each moment of the day. Location of coffee purchase at each moment of the day.

Criteria for choosing consumed coffee. Sources of information/influencers.

Price paid/expected.

Interest in promotions/offers.

Estimated budget value consumed (HORECA/To go). Market value estimates (HORECA/To go).

Breakdowns with socio-demographic variables: gender, age, locality.

Target: 18+, 5 cities (Bucharest, Timisoara, Cluj, Iasi, Brasov). Individuals who have consumed coffee in the last month. Sample: N=800 interviews (400 respondents from Bucharest, 400 respondents from the Province; maximum sampling error: 4.9%) Data Collection Method: Telephone (Computer Assisted Telephone Interview)

Pricing: Standard Quantitative – 3850 Euro+VAT

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Coffee Consumption Out-of-Home 2023
19.156,00 lei