Studiu piata Horeca/foodservice 2023 – aspectele generale de piata
Scopul studiului este acela de a cuantifica si monitoriza comportamentul de cumparare a mancarii gatite din afara casei de catre locuitorii din mediul urban mare.
Canale supuse cercetarii: Benzinarii, Cantina, Delivery, Delivery, Fast-food, Gastro/Retail, KFC, Mc Donalds, Restaurant standard, Self pick-up.
Produse: Bere, Cafea, Carne, Carne, Suc/apa, Vin
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Studiu piata Horeca/foodservice 2023 – aspectele generale de piata
Launch date
| An | 2022, 2023 |
|---|---|
| Zona geografica | Bucharest, Provinces |
| Indicatori | Annual, In progress |
| Canal | Canteen, Delivery, Fast-food, Gas stations, Gastro/Retail, KFC, Mc Donalds, Self pick-up, Standard restaurant |
| Interes | Acquisition value (all), Delivery, Market value (all), Marketing, Menu |
| Produse | Beer, Coffe, Meat, Water/Juice, Wine |
250,00 lei
Trasaturile generale ale pietei. Indicatorii macroeconomici. Principale trenduri.
Target: 18+, 5 cities (Bucharest, Timisoara, Cluj, Iasi, Brasov). Individuals who have consumed coffee in the last month. Sample: N=800 interviews (400 respondents from Bucharest, 400 respondents from the Province; maximum sampling error: 4.9%) Data Collection Method: Telephone (Computer Assisted Telephone Interview)
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