Food Service Research – 2023
The purpose of this study is to understand and evaluate the usage and trends of delivery services in Bucharest and four other cities (Timisoara, Cluj-Napoca, Iasi, and Brasov, referred to as the “Province” in the report).
Report details
Food Service Research – 2023
Launch date
| Year | 2018, 2019, 2020, 2021, 2022, 2023, 2024 |
|---|---|
| Geographical area | Bucharest, National, Provinces |
| Indicators | Annual, In progress |
| Channel | Delivery, KFC, Mc Donalds, Self pick-up, Standard restaurant |
| Interest | Delivery, Market value (all), Marketing, Menu |
| Products | Meat, Water/Juice, Wine |
19.156,00 lei
Delivery
Usage of delivery services
Trend – Usage of delivery services
Churn – delivery
Delivery locations
Methods of ordering food home/work
Mobile app of ordering food home/work
General Interaction with the deliverer – importance
Buying habits
Types of locations, general
Trend, types of location
Types of location, per region
Acquisition frequency
Number of visits per location type
Trend, number of visits per location type
Consumption occasions, general per type of location
The most important occasion for eating outside the house
Locations cuisine, general, per type of location
Trend, locations cuisine
Locations cuisine, per region
Last experience
Types of locations
Time of the day and moment of the consumption
Consumption occasions
Socialization, with who?
Awareness, sources of information
Decision criteria
Criteria about menu in choosing the location
General/specific satisfaction
Bought product categories
Acquisition value
Market value
Breakdowns with socio-demographic variables: gender, age, locality.
Target: 18+, 5 cities (Bucharest, Timisoara, Cluj, Iasi, Brasov). Individuals who have consumed coffee in the last month. Sample: N=800 interviews (400 respondents from Bucharest, 400 respondents from the Province; maximum sampling error: 4.9%) Data Collection Method: Telephone (Computer Assisted Telephone Interview)
Pricing: Standard Quantitative – 3850 Euro+VAT
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