Comportament de consum Horeca 2023

Analizează tipurile de locații și frecvența achizițiilor, inclusiv numărul de vizite per tip de locație. Descoperă unde consumatorii cumpără băuturi carbogazoase/necarbogazoase, vin, bere și alte băuturi alcoolice, precum și preferințele culinare în funcție de tipul locației.

Report details

Comportament de consum Horeca 2023
Number of pages
70

Launch date

04/03/2024
Categories
Year

2022, 2023

Geographical area

Bucharest, Provinces

Indicators

Annual, In progress

Channel

Canteen, Delivery, Fast-food, Gas stations, Gastro/Retail, KFC, Mc Donalds, Self pick-up, Standard restaurant

Interest

Acquisition value (all), Delivery, Market value (all), Marketing, Menu

Products

Bauturi alcoolice, Beer, Coffe, Meat, Water/Juice, Wine

2.450,00 lei

  • Types of locations, general
  • Acquisition frequency
  • Number of visits per location type
  • The type of location where they buy carbonated/noncarbonated soft drinks / wine / beer / other alcoholic drinks
  • Acquisition frequency of buying carbonated/non-carbonated soft drinks / wine / beer / other alcoholic drinks
  • Locations cuisine per type of location

Target: 18+, 5 cities (Bucharest, Timisoara, Cluj, Iasi, Brasov). Individuals who have consumed cooked food in the last month. Sample: N=800 interviews (400 respondents from Bucharest, 400 respondents from the Province; maximum sampling error: 4.9%) Data Collection Method: Telephone (Computer Assisted Telephone Interview)

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Comportament de consum Horeca 2023
2.450,00 lei