Coffee Consumption Out-of-Home 2023

The purpose of this study is to understand and evaluate coffee consumption behavior in Bucharest and four other cities (Timisoara, Cluj-Napoca, Iasi, and Brasov, referred to as the “Province” in the report).

Report details

Coffee Consumption Out-of-Home 2023
Number of pages
12

Launch date

05/08/2024
Categories
Year

2018, 2019, 2020, 2021, 2022, 2023, 2024

Geographical area

Bucharest, National, Provinces

Indicators

Annual, In progress

Channel

Canteen, Delivery, Fast-food, Gas stations, Gastro/Retail, KFC, Mc Donalds, Self pick-up, Standard restaurant

Interest

Acquisition value (all), Delivery, Market value (all), Marketing, Menu

Products

Coffe

19.156,00 lei

The purpose of this study is to understand and evaluate coffee consumption behavior in Bucharest and four other cities (Timisoara, Cluj-Napoca, Iasi, and Brasov, referred to as the “Province” in the report).

Reporting Period of Respondents: Last month (Past 1 month).

Identification of coffee consumption behavior:

Location: home, HORECA, vending machine (automatic coffee), coffee to go.

Brand/specialty consumed.

Preferences in coffee consumption: plain/mixed (blend preferences), hot/cold, vegan/bio (sustainability).

Definition of the concept of “quality/good coffee.”

Frequency, time of day, before/after meals.

Coffee selection for each moment of the day. Location of coffee purchase at each moment of the day.

Criteria for choosing consumed coffee. Sources of information/influencers.

Price paid/expected.

Interest in promotions/offers.

Estimated budget value consumed (HORECA/To go). Market value estimates (HORECA/To go).

Breakdowns with socio-demographic variables: gender, age, locality.

Target: 18+, 5 cities (Bucharest, Timisoara, Cluj, Iasi, Brasov). Individuals who have consumed coffee in the last month. Sample: N=800 interviews (400 respondents from Bucharest, 400 respondents from the Province; maximum sampling error: 4.9%) Data Collection Method: Telephone (Computer Assisted Telephone Interview)

Pricing: Standard Quantitative – 3850 Euro+VAT

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Coffee Consumption Out-of-Home 2023
19.156,00 lei